Title of Course: Innovation management / Marketing
Exam number: XM 1330
Length of course: 2 hours per week
Type of course: Lecture
Language: English
Lecturer: Prof. Dr. Opresnik
Aim of course: Introduction in the bases of the marketing

Shares Module with: Marketing
Content:

• Bases marketing
  history and development of the marketing
  system bases: marketing design, marketing research, Marketing controlling
  Marktapproach using marketing-mixes: product policy, policy on prices, distribution policy, communication policy, mix-spanning decisions
  bases of the distributive trade
  International marketing
  marketing research, new technologies
  
• integration of specific aspects of the service marketing
  
• marketing in the health-care system
  Legal standards
  and developments (international)
  

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